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ExpeData Names Jay Borden as Vice President Customer Care
DAYTON, OHIO--(BUSINESS WIRE)—ExpeData, a global leader of digital writing solutions announces that Jay Borden has been named Vice President Customer Care and will assume this role with the Company on November 5, 2007. Borden, will direct the Customer Care team and provide strategic direction. He will be responsible for all aspects of Customer Care including form design and printing, fulfillment, training, and customer management.
“Jay’s extensive consulting and business experience identifying the cause of problems and employing organizational alignment, strategy, training and technology to help clients makes him the perfect choice for ExpeData,” commented Paddy Padmanabhan ExpeData CEO. “Being able to bring in a person with such a rich background of experiences in customer care is exactly what the Company needs."
Jay Borden joins ExpeData from Decisive Directions where he served as President and owner. Prior to forming Decisive Directions, Jay was at PriceWaterhouseCoopers where he was responsible for finding and selling consulting business. He has helped companies be more innovative, created implementable strategies and reengineered business processes designed to improve shareholder value, improve performance and position the company for the future without sacrificing quality.